Mercury Drug Radio

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1.      Enhancement of Advertising Campaigns
POP programs cannot substitute for broad reaching media advertising. However, they can reinforce and remind consumers about the advertising messages they have seen before entering a store. Linking in store POP with external campaign media can close the loop at the point of sale by engaging and influencing target audiences to purchase.

2.      Enduring & Affordable 
POP advertising material can endure for a month or more in store. When compared to other forms of media eg. TV, radio, print or digital media, it is enduring and very cost effective, especially when you consider the number of shoppers that are directly influenced to purchase by POP material during a promotion.

3.      Trade & Retail Sell through to consumers
POP programs focus on the consumer but also provide a service to the trade in that they expediate product sell through - increasing sales volume and profitability. POP promotions are generally well received by independent retailers as they add ‘theatre’ to stores at no additional production expense to them.